A history of innovation and success

This year, Poseidon Yachting proudly celebrates its 20th anniversary. Since its creation by François PRIETO, the company has distinguished itself in yachting and boat sales. By constantly innovating and diversifying its activities, Poseidon Yachting has become an essential reference in the sector.

The beginnings of Poseidon Yachting

The Poseidon Yachting adventure began with François PRIETO’s passion for yachting and boat sales. As an experienced yacht broker, François was able to identify and respond to his customers’ needs in a personalized manner. His expertise and determination quickly made Poseidon Yachting a major player in the yachting world.

Expansion with the Importation of Yacht Controllers

In 2004, François PRIETO decided to take the next step by importing the Yacht Controller. This innovation has transformed the way yachts are maneuvered, making life considerably easier for boat owners. The introduction of this product not only strengthened Poseidon Yachting’s position in the market, but also demonstrated its ability to anticipate and satisfy the evolving needs of yachting enthusiasts.

Diversification of activities

In 2019, Poseidon Yachting is diversifying its activities by importing Sublue underwater scooters. This strategic decision enables the company to enter the marine leisure market and expand its product range. It was also in this year that Poseidon Yachting set up its office in Puget-sur-Argens, a strategic location to better serve its customers.

The rebound with TKO electric surfboards

The company continues to innovate with the introduction of Radinn electric surfboards. However, after Radinn went bankrupt, Poseidon Yachting bounced back by introducing the TKO surf brand. This move demonstrates the company’s resilience and adaptability in the face of market challenges.

Future prospects

The future looks bright for Poseidon Yachting. With 20 years’ experience in yachting and boat sales, thecompany is ready to seize new opportunities and continue to innovate. New initiatives are already in the pipeline, promising to continue surprising and satisfying customers.

Conclusion

In celebrating its 20th anniversary, Poseidon Yachting illustrates not only its longevity, but also its dynamism and adaptability. From selling boats to importing innovative technologies, François PRIETO and his team have successfully navigated the sometimes tumultuous waters of the yachting market. The future looks bright for this emblematic yachting company.